[RUS][ENG]

Series 12

PSYCHOLOGY. SOCIOLOGY. EDUCATION.

Issue 1, 2014

CONTENTS

Section SOCIOLOGY OF POLITICS AND MANAGEMENT
Codes UDC 316.334.22 Page 177-182
Title Crisis of professional identity in the conditions of the market
Author 1 Rubtsova Maria V. St. Petersburg State University
199034, St. Petersburg, Russia
Doctor of Sociology, Professor
e-mail: abc33@yandex.ru
Author 2 Martyanova Natalia A. Herzen State Pedagogical University of Russia
191186, St. Petersburg, Russia
Candidate of Sociology, Associate Professor
e-mail: nmart@bk.ru
Summary This article attempts to identify the factors of the crisis of professional identity in the conditions of the market. The characteristics of professional identity is given, typical conditions of interaction of professionals with clients are defined. On the basis of the analysis of the possible reasons of dissatisfaction of clients the article reveals differences in evaluation of professional services from a professional and a client. Shift in influence of professional community on formation of professional identity is considered.
Keywords professional, client, professional identity, professional community, market.